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Licensee of the Year 2017

King of the Castle: Mark Higgs!

The industry’s toughest competition came to a dramatic close yesterday, with licensee Mark Higgs beating the five other finalists to the top spot and winning LOYA 2017- this year sponsored by Sky. 

Mark picked up his gong in front of a packed audience at the BII Summer event at the HAC in the City of London on the 13th of June, attended by the brightest and best from the industry. When asked what winning the competition meant to him Mark commented: “Winning LOYA will help give me a platform to champion this great sector, I feel so proud to be an ambassador for the BII in an industry I absolutely love.”

Click here for our full press release.

The 2017 Licensee of the Year finalists were as follows:


•    Clive Price – Bletchingly Arms, Redhill
•    Chantelle Tupman-John – Waggon Inn, Oldham
•    Tim Tomlinson – Merchants 1688, Lancashire

•    Mark Higgs - The Castle At Edgehill, Oxfordshire
•    Jennifer Kuhn - The Windsor Fenchurch, London
•    Mark Thornhill – The Kings Head, Hursley

Licensee of the Year

The Judging Event 2016

Hear from some of our former semi-finalists and judges on what the competition meant to them, and why it's the industry's most prestigious award

The Winner receives:

  • Fantastic European Study Trip - 2 days
  • One year PR Support from the BII PR department
  • Honorary Lifetime BII membership as a member of Club LOYA (T&C’s apply)
  • Presentation night at your business – food provided by BII and special guest presenting your award
  • VIP Drinks night on 12th June and entry to BII Summer Event on 13th June with overnight accommodation in London (12th June)
  • Finalists Trophy and Winners Trophy
  • Presentation opportunities as BII ambassador/expert (all expenses paid)

Terms and Conditions:

  • Applicant must be an APLH holder, main licensee of the business and submit a copy of their Personal License.
  • Applicant must have been in the business for a minimum of two consecutive years and be able to produce 2 years’ worth of audited accounts when requested.
  • Applicant accepts that the winner becomes an ambassador for the BII and commits to a minimum of 4 public speaking occasions in the 12 months following their award.
  • Applicant consents to an ‘audit’ of their social media and online presence as part of the pre-qualification application process.
  • Judges decision is final.

Sponsored by:

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