BII comments on the reported rise in young people drink driving
29-May-2007
John McNamara, BII Chief Executive, said, “BII believes that driving whilst under the influence of alcohol is irresponsible and socially unacceptable. Many of our members support schemes such Drinkaware Trust campaign, ‘Drink or drive – you decide’, which encourages people to make the choice between having a drink and leaving the car at home or not drinking.
“There has been a clear message about drink driving in the media over the last 15 years, with recent shocking TV adverts, yet it appears that there is a trend towards drink driving in younger people.
“The solution in the past in tackling drink driving has been education. Posters and awareness campaigns in pubs and clubs are a step in this direction but I believe that this education needs to start in schools. It not just about drinking and driving but also understanding the impact that drink has on the body and how many units are contained in popular drinks.
“These issues are covered in the new BIIAB Certificate Alcohol Awareness currently being piloted in a London school and will be available to all schools thereafter This will be tackling the next generation of drivers.”
Useful Links
Drinkaware - Drink or drive - you decide
