New THINK! Summer 2007 Drink Drive Campaign

23-Jul-2007

The Department for Transport has launched a new THINK! Drink Drive Campaign highlighting that a drink drive conviction has the potential to ruin your life.

The Campaign runs from July 20 to August 30 and targets all drivers with a particular focus on young male drivers aged 17-29 years old.

The new Campaign aims to encourage drivers to re-think how much they drink before driving and to highlight the immediate personal consequences of a drink drive conviction including:

being caught and breathalysed by the police;
12 month driving ban and hefty fine (up to £5000);
criminal record;
lifestyle changes (i.e. potential loss of job, relationship or car).

The DfT have made a number of posters and leaflets available to order that highlight the personal consequences of a drink drive conviction. To order any of these please call 0870 1299 115 and quote the relevant code below or visit www.dft.gov.uk/think.

You're not driving anymore