Launch of the BIIAB Certificate in Alcohol Awareness
03-Oct-2007
BII, the professional body for the licensed retail sector, today formally launched its new ground-breaking Certificate in Alcohol Awareness (CAA) at the
BII has been working on this project for over a year and the pilot of the qualification took place at this
John McNamara, BII Chief Executive, said, “In 2005 22% of 11 -15 year olds had drunk alcohol in the previous week and 46% of 15 year olds had drunk alcohol. This qualification is not aimed at teaching young people to drink but to teach them about personal choice and responsibility. Education is key to changing young peoples’ attitudes to alcohol and hopefully will take a step towards tackling the binge drinkers of tomorrow.
He added, “The recent Government initiative to reduce the number of alcohol based interventions for children and young people has led to new proposals for alcohol education to be an integral part of both the national science and personal, social and health education (PSHE) curricula, in line with DCFS guidance. The BIIAB CAA meets this need, by ensuring that alcohol education can be tailored for different age groups and their learning needs.”
For more information on the Certificate in Al
cohol Awareness click here
William Atkinson, Headmaster of Phoenix High School, (front row) Arafat Ariori, Alexandra Aparicio, Sian Maher, Pavneet Dhariwal (students from the pilot of the Certificate in Alcohol Awareness, (back row) Georgina Wald, Fullers, Cathie Smith, Director of BIIAB, Judith Finnemore, Deputy Head, Phoenix School and John McNamara, BII Chief Executive.
