BIIBUSINESS
BII BUSINESS is the official journal of the BII , with a readership of over 44,500 key decision makers in the licensed retail sector. Readers comprise Britain's best and most successful free traders, tenants/lessees and managers as well as head office staff and leading industry names.
It is unique in offering authoritative management information in an easily accessible, jargon-free style. BII BUSINESS is a key means of keeping Britain's most professional licensees up to date with best business practice, legislation, business building ideas, news, advice and new opportunities. As such it also provides a unique communication route for any supplier wishing to reach the cream of British pub operators.
Circulation and Influence
- BII BUSINESS circulates to all 17,300 BII members.
- In addition, BII BUSINESS circulates to over 1,000 other opinion formers in the industry, including chief executives, managing directors and operations directors controlling sine 35,000 pubs and bars in the UK .
- With a membership of 17,000 and a readership of 2.7 per copy, BII BUSINESS is read by over 44,550 people in the licensed retail sector.
- 83% of our readers have primary responsibility for a pub (or pubs), with 60% or members running freehouses, leased or tenanted pubs.
- 96% want to read about new products or services. Readers strongly believe the BII magazine helps them run a better business.
- 89% of members retain all or some of the copies of BII BUSINESS.
- 91% of readers state that articles in the magazine have influenced the way in which they run their business.
- 76% of readers say advertising influences their purchasing decisions.
- 67% of members have a turnover of over £250K pa , with 28% over £450K pa .
- 88% have a restaurant within their outlet, 92% offer bar meals and 31% have letting rooms.
- 73% of members spend more than 20 minutes reading each 32 page issue of BII BUSINESS.
