TEMPTING FREE REGIONAL EVENT

12-Dec-2002

'FOOD FOR PROFIT' TEMPTING FREE REGIONAL EVENT HELPS BOOST LOCAL PRODUCE IN LICENSED RETAILING

The British Institute of Innkeeping’s (BII) South West region has organised a tantalising event for all those involved in licensed retailing in Devon and Cornwall and the surrounding areas, with the aim of promoting sustainable economic business through the use of local produce in the trade.

The event, which will be held at The Jamaica Inn, Bolventor (just off the A30), on Tuesday, January 7, 2003, is being supported by the Objective One funded Taste of the West and Cornwall’s family run St Austell Brewery Co. Ltd and is open to all, BII members and non-members alike.

The ‘Food for Profit’ day will demonstrate new and exciting options for menus and presenting ideas intent on attracting new customers. A number of talented local chefs will be giving cookery demonstrations - including award-winning chef, Gareth Eddy (already nicknamed the ‘young pretender’ by one national travel editor!) from Padstow’s most popular up and coming restaurant, ‘Pescadou’ - owned by St Austell Brewery.

The day will focus on using fresh local produce in innovative ways in order to provide a unique culinary experience to be found only in Cornwall and Devon. To support the day a number of Quality Food producers from Devon and Cornwall will be on hand to provide samples and information. On the drinks side there will be taster sessions based on the BII’s Advanced Qualifications in Wine Retail and the Cellar & Beer Quality Management certificate.

Representatives from the BII will also be available to chat about qualifications and membership – and Business Link will share information about current grants and funding available to Licensees. Guest speakers include James Staughton, managing director of St Austell Brewery who will be offering a corporate perspective on how to increase profit through the marketing and presentation of food. He will be followed by John McNamara, chief executive of the BII who will take the stage to cover the latest developments in licensing legislation. Food from the various demonstrations will form the basis of refreshments for the day but, delegates will also be able to purchase alternative choices from The Jamaica Inn all day.

The really good news is that there is no cost to attend this event and it is expected to attract a large number of delegates from across the South West, so booking is recommended to reserve your place.

Copy Ends Monday, 9th December 2002

EDITOR’S NOTES:

Bookings can be made by contacting Katie Madge at the BII, on 01276 417823 or by e-mail at katie@bii.org, or Tania Hall at St Austell Brewery on 01726 69270. The BII is the professional body for the licensed trade. It has around 15,000 members and last year BIIAB processed over 76,000 qualifications. Its mission is to promote high standards of professionalism throughout the licensed retail sector and to provide information, skills and qualifications to help members run successful businesses.

The programme will be as follows:

10:00am Arrival – Registration with tea & coffee11:00am Welcome and opening by Keith de Bruin, Chairman, BII South West Region

Guest Speaker: James Staughton, MD St Austell Brewery Co Ltd - ‘Food for Profit: The Corporate Industry Viewpoint’

11:30am Taster Session: Wine Retail Advanced Qualification Cookery demonstration: Starters

12:15pm Cookery demonstration: Innovative Vegetarian Dishes

1:00pm Guest Speaker: John McNamara, Chief Executive BII – ‘New Licensing Legislation’

1:30pm Cookery demonstration: Pasture to Plate

2:15pm Taster Session: Cellar & Beer Quality Management Advanced Qualification

Cookery demonstration: From Sea to Oven

3:00pm Cookery demonstration: The Sweetest

4:00pm Close




ref BII/ES/PR0626
Email erica@bii.org
Contact For more information on the BII, please contact Caroline Nodder, the BII’s corporate communications manager, on 01276 417 838 or 07855 841216 or email carolinen@bii.org. For further details on the event please contact: Tania Hall Project Co-ordinator St Austell Brewery Tel: 01726 69270OR Bill Hibbert Vice Chairman, BII South West Region 01752 892280