To help increase footfall and spend in central London over October half term (23 - 31 October) Let’s Do London is hosting Pop Up London, an exciting free family friendly festival of outdoor theatre, circus, dance, magic, music, puppetry and more that celebrates the diversity of London. It will see over 200 artists and creative freelancers performing in public spaces in central London. 
 
Pop Up London will be promoted through the Visit London website, the visit London app, through a social media campaign and press activity.
 
The aim of the Let’s Do London campaign is to drive footfall, spend and confidence in visiting London, supporting London’s hospitality, retail and cultural venues. The Pop Up London festival will incentivise visits to central London during the half term, with a particular focus on families. 
 
To help drive visitors into local hospitality venues after visiting the festival we will include a list of selected local food and drink businesses close to each of the key Pop Up London performance locations. This festival map, which will be hosted on the Visit London Pop Up London webpage,  this will additionally help drive visitors to local venues. 
 
Key Pop Up London locations include:
 . Spitalfields E1
 . Trafalgar Square
 . Canary Wharf - Crossrail Place Roof Garden and Jubilee Park
 . Elephant Park
 . Battersea Power Station
 . Eccleston Yards
 . City of London – Paternoster Sq, City Information Centre, Guildhall 
 
If you have a business around these locations and area interested in this opportunity please let us know by midday 14th Thursday and send us the following  information:
 . Business name
 . Address and postcode
 . Food/cuisine 
 
We are also asking local businesses to promote Pop Up London on their social media channels alongside their own businesses. Bringing the festival and local food and drink offers together will give visitors more of a reason to come to central London and spend a day there.