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Semi-Finalists for LOYA 2018 are announced!

Massive congratulations to the shortlisted semi-finalists for this year's Licensee of the Year awards.  We have some familiar faces who are no strangers to award success, but it's fantastic to see some new contenders this year.  Everyone is pushing the boundaries of what a truly outstanding licensee is and we couldn't be happier with how the field is shaping up.


Our semi-finalists will now have a visit and interview from our judges, Sue Allen, BII Director of Commercial and Membership and Ashley McCarthy, Former BII Licensee of the Year. They will also be given a free year's membership to the BII or a year's extension if they are already members.

Licensee of the Year 2018 - Semi-finalists


Once the semi-finalist visits are complete, our judges will announce who has made it all the way through to the final judging day in London on Monday 4th June 2018, before staying overnight and being wined and dined by our generous sponsors at Sky. 

With all of the hard work done and dusted, they will then attend our prestigious Summer Event at the HAC on Tuesday 5th June, as our guests of honour.  Each finalist will receive a trophy to recognise their achievements before we announce the winner.

See the fantastic prizes that our winner will receive below...


Licensee of the Year Award prizes include:

  • Two tickets and accommodation for the finalists to attend our Summer Event where the winner is crowned
  • A year's Sky Sports Commercial Pub and Club subscription for their pub
  • Study trip with accommodation for two in Amsterdam (courtesy of Heineken)
  • Up to £500 towards a party for your staff to celebrate
  • Lifetime membership of the BII - with all the benefits that brings
  • PR support from the BII for your business
  • An invitation to speak at BII Events as an Ambassador


Terms and Conditions:

  • Applicant must be an APLH holder, main licensee of the business and submit a copy of their Personal License
  • Applicant must have been in the business for a minimum of two consecutive years and be able to produce 2 years’ worth of audited accounts when requested
  • Applicant accepts that the winner becomes an ambassador for the BII and commits to a minimum of 4 public speaking occasions in the 12 months following their award
  • Applicant consents to an ‘audit’ of their social media and online presence as part of the pre-qualification application process
  • Judges decision is final

Our Licensee of the Year 2017, Mark Higgs

Take a virtual tour of The Castle at Edgehill with our Licensee of the Year 2017, Mark Higgs!

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