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Our Licensee of the Year Award (LOYA) is the most prestigious award for an individual business in our industry.

rigorous selection process gives entrants the opportunity to assess their business at every turn, with mystery diner visits, a spotlight on all areas including marketing, sustainability & finance.

In 2021, the role these businesses have played in their communities and the way they have supported their teams, will be at the heart of our selection process​.

Meet some of our previous winners and semi-finalists!

Alex and Tanya Williams - Polgooth Inn - 2018 Winners
"Winning LOYA helped us take the pub forward and really stand out from the crowd"
David Hage and Mark Osborne - The Railway - 2019 Winners
“Winning gave us a great way to encourage other Midlands pubs to get involved and think ‘we can do that’ too”
Tom and James Bainbridge - The Tilbury - 2019 Finalists
"It was a rigorous process getting here, but that's a true test of how serious a competition it truly is"
Danny and Tara Adams - They Greyhound - 2019 Finalists
"LOYA really enables you to put your business under a microscope... These awards are like the Oscars of our industry"
Michelle Frankgate - The Drayton Court Hotel - 2019 Finalist
"I was really looking forward to receiving the judges' feedback, it was an important opportunity to really learn from the process"
Samantha Robinson - The Queen's Head Hotel - 2019 Finalist
"It's a great accolade for me personally - to have been committed to the industry for 30 years and receive industry recognition, it's massive"
Vicki and Gavin Hunt - The Fox - 2019 Finalists
"It has meant a lot to get to know people who have had the same experiences & lifestyle we do. It's often easy to believe you're the only one"

Ready to enter for LOYA 2021?