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August Sporting highlights with Sky Sports

In August, pub-going sports fans can enjoy the new football season, The Ashes, action from the F1 in Hungary, the Rugby World Cup warm-up matches and the Golf European Tour.

Premier League

Sky Sports will kick off its biggest ever Premier League season live from Anfield on Friday 9 August, as last season’s runners up and newly crowned European Champions Liverpool begin their title bid at home to newly promoted Norwich City.

An action-packed opening weekend continues on Saturday 10 August as Aston Villa return to the top flight with a trip to face Tottenham, who begin a first full season in their stadium.

The opening weekend culminates in the first Super Sunday of the season, with Arsenal making the trip North to face Newcastle United, before Ole Gunnar Solskjaer begins his first full season in charge of Manchester United with the visit of Europa League winners Chelsea where Frank Lampard makes his return to Chelsea, but this time as manager. 

The start of season marks the start of a new deal which sees Sky Sports remain the home of the Premier League, with 128 exclusively live games.  And with the first pick every matchday weekend, licensee can rely on Sky Sports to bring their customers the biggest head to heads throughout the season.

Plus, Sky Sports matches are at the best times for pubs, including Saturday 5.30pm tea time matches, the brand-new Saturday 7.45pm kick off, Super Sunday double header, Monday Night Football and Friday Night Football.


August fixtures not to be missed:

  • Friday 9 August – 8pm – Liverpool v Norwich City
  • Saturday 10 August – 5.30pm – Tottenham Hotspur v Aston Villa
  • Sunday 11 August – 2pm – Newcastle United v Arsenal
  • Sunday 11 August – 4.30pm – Manchester United v Chelsea
  • Saturday 17 August – 5.30pm – Manchester City v Tottenham Hotspur
  • Sunday 18 August – 4.30pm – Chelsea v Leicester City
  • Saturday 24 August – 5.30pm – Liverpool v Arsenal
  • Sunday 25 August – 4.30pm - Tottenham Hotspur v Newcastle United


The return of the Premier League is part of an incredible Summer of Sport on Sky Sports, with the men’s and women’s Ashes, a home Netball World Cup from Liverpool, the British Grand Prix and the continuation of the 2019 F1 season, golf’s The Open from Royal Portrush and the Solheim Cup, England’s Rugby World Cup warm-up matches and much more.


This year Sky Sports also brings customers more football, with 138 games exclusively live from the EFL – including the Sky Bet Championship, League 1 and League 2 – 30 games from the SPFL and up to four Old Firm derbies and the Euro 2020 Qualifiers. 


How can Sky customers make the most of football in their venue?

Rachelle Stringer, co-owner of The Directors’ Box in Manchester is eagerly awaiting the start of the new season.

“Our customers are talking about it a lot and whether their team will do better in the months ahead. We really can’t wait. Obviously, City and United are incredibly popular teams with our customers, but you’d be surprised how many Liverpool fans there are in Manchester! It all adds to the great banter in the bar.”

The new timeslots, including Saturday 5.30pm and 7.45pm kick offs are great news for her business, according to Rachelle.

“The change of slots is really great for us. On Saturday evenings in the past we have tended to lose customers to other venues, but if we’ve got football on that evening then we’ll have more money going into the till, so we’re happy with those new timeslots.”

Rachelle and her team work hard to increase customer dwell time and spend for each sporting event, focusing on creating a winning atmosphere for customers and offering them an enhanced experience so they keep returning.

What helps The Directors’ Box really stand out is its exclusive Members’ Club. The club has hundreds signed up, with benefits including priority bookings and discounts. For big matches such as the Manchester Derby, the bar offers members’ only bookings to ensure an exclusive experience for customers.

Being such a big football pub, Rachelle is hugely excited about what the new Premier League season might hold and creating more memorable moments in the venue.

“We’re all about showing great sport in a great environment – and that means people keep returning because they know they will enjoy a brilliant experience.”

With a number of sporting events taking place, Sky customers should make sure they’ve registered with 

On the website you’ll have access to a range of game-changing support tools including:

  • Customisable fixture posters to help our customers promote the sports and fixtures they want to show, across multiple broadcasters, not just Sky Sports.
  • Share ready-made marketing images across media like Twitter and Facebook, with one easy click.
  • Plus loads to fixture planning information and top tips to help our customers make their venue the home of sport.

To make it even quicker and easier for our customers to market the sports that matter to them, all these tools are located in one digital location, 

Find out more here