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Don’t Waste: The Future of Hospitality

HIT Training launches industry-wide callout for hospitality businesses to pledge Apprenticeship Levy Funding

There isn’t a business within the hospitality industry that’s not affected by staff shortages. Organisations large and small are struggling to attract and retain the talent they need to help their business not only run effectively, but to grow. This isn’t a challenge that can be solved on a case-by-case basis, it’s an industry-wide problem that needs an industry-wide solution.

That’s why HIT Training is launching a revolutionary new campaign for 2019. Don’t Waste: The Future of Hospitality, aims to bring the industry together to champion the varied career opportunities available and implement practical solutions to lessen the skills shortage.

As part of this, HIT Training is calling on Levy-paying business in the hospitality sector to pledge to fund at least one apprenticeship outside of their company. The campaign launches as new research reveals that 65% of Levy-paying hospitality businesses are currently unaware they can transfer 10% of their funds to SMEs or charities in the sector (this will increase to 25% this year)[1].

With £1.28bn of unspent Levy funding in the UK and less than half of hospitality businesses which have used their Apprenticeship Levy[2], there’s an untapped opportunity to use this capital to tackle the skills shortage and protect the future of the sector.

To assist Levy-paying businesses, HIT Training has created a pledge portal where companies can commit their support to transfer a percentage of their Levy fund or download more information on how the Levy transfer process works.  

Speaking about the campaign, Jill Whittaker, Managing Director of HIT Training, said: “Hospitality is one of the most vibrant and exciting sectors to work in, yet we continue to face multiple challenges when it comes to dispelling the outdated and negative perceptions of what a career in the industry entails. The year ahead is going to be a challenging one for everyone, so we need to do all that we can to protect our industry and provide aspirational career opportunities to the next generation of hospitality stars."

Click here for more information on the Don’t Waste: The Future of Hospitality campaign or to pledge a percentage of your Apprenticeship Levy fund to the sector, click here.

For any enquiries, please contact Charlotte Gallop at Speed on 0117 973 3300 or email or

[1]Survey of 250 HR managers or senior figures working in hospitality. 3GEM in collaboration with HIT Training, November 2018

[2] Survey of 250 HR managers or senior figures working in hospitality. 3GEM in collaboration with HIT Training, November 2018