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January sporting highlights with Sky Sports

The start of 2020 is only days away, and there are plenty of sporting opportunities at the beginning of the year to entice customers back into your pub after Christmas.

Premier League head-to-heads

The Premier League roars into a new decade, with Jurgen Klopp’s team the one to beat as we head towards the second half of the season. Liverpool are on target for another record-breaking season and seem unstoppable as they race towards their first league victory in 30 years.

To be ahead of the game, and promote fixtures ahead of the action, Sky Sports customers can visit for all the marketing and promotional assets they’ll need to help attract sports fans into their premises.

Carabao Cup semi-finals

We’re down to the last four in this season’s Carabao Cup, with Premier League teams Manchester City, Manchester United, Leicester City, Aston Villa, Everton and Liverpool all still in with a shot at winning this year’s trophy – as well as lower-league underdogs Oxford United and Colchester. Shown exclusively live on Sky Sports, January will unveil which two teams will be going head to head in the final.

New Year’s Day EFL

The start of the new year kicks off with a day of EFL action as the race for promotion really gets going. Current Championship leaders West Brom take on Leeds United in a top-of-the-table clash that could help the winning team into the instant promotion places and avoid the play-offs. Millwall host Luton Town as they fight relegation, and in League 1, the top two teams face off as Wycombe Wanderers take on Ipswich Town.

January fixtures to draw customers in:

10 January – Sheffield United v West Ham

11 January – Tottenham v Liverpool

12 January – Aston Villa v Manchester City

12 to 16 January – T20 – South Africa v England

18 January – Newcastle United v Chelsea

19 January – Liverpool v Manchester United

24 to 31 January – T20 - New Zealand v India


Access a range of game-changing tools to help promote sports viewing in your pub

Sky customers should make sure they’ve registered with to access a range of game-changing support tools including:

  • Customisable fixture posters to help promote the sports and fixtures you want to show, across multiple broadcasters, not just Sky Sports.
  • Share ready-made marketing images across media like Twitter and Facebook, with one easy click.
  • Plus, loads to fixture planning information and top tips to make your venue the home of sport.
  • To make it even quicker and easier to market the sports that matter to your venue, all these tools are located in one digital location,