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Pints, Camera, Action!

At Sky, we appreciate that every business is unique, which is why we’ve teamed up with Sky AdSmart to offer a Sky customer the chance to create a TV advert and an advertising campaign made exclusively for their business, for free.

There’s a TV ad with your name on it

Tracy Harrison, Director of Marketing at Sky Business said; “Imagine if you had Sky’s creative team at your disposal to make a TV advert promoting your pub and creating a campaign that targets audiences in their local postcode area?”

“That’s exactly what we are offering one lucky Sky Business customer - along with thousands of pounds worth of free, targeted advertising space across Sky’s channels - all of which has been designed to help drive footfall. The opportunity to showcase all that is good and great about their business to their local community and beyond is just one click away.“

TV Adverts, aren’t they expensive?

Don’t worry – we’ve got this.

Adsmart from Sky, a revolutionary approach to TV advertising, levels the playing field so that businesses – whatever their shape or size – can benefit from the power and impact of TV. 

With AdSmart, different adverts can be shown to different households watching the same programme. This means that pubs can advertise on national channels but to relevant audiences in their local postcode area, giving a more local and targeted approach.

One click is all it takes

The competition, which closes on Friday 31st January 2020, is quick and easy to enter.

To help pubs promote the sport that their customers love, a range of free point-of-sale material is available to order through, including posters, beer mats and table talkers.

To enter the competition, all licensees need to do is order the free pack through and they’ll be automatically entered into the competition.

If your pub is drawn out of the hat, we’ll assemble our best team to show off your business in its very best light.  You’ll be working with professional Directors and crew using the very latest technology – we’ve got it all covered.

This one is very much on us.  You just have to be signed up and registered with

Wait, what is is a website designed to help licensees drive footfall.  We’re talking free support tools which helps customers make the most of their Sky subscription.  It is packed full of quick and easy ideas and brilliantly simple support tools giving customers more time to run their business.  It’s a game changer, but don’t take our word for it, hear what licensees who use the website have to say in our short film below.

As a Sky Sports pub, you’ll also have access to 11 dedicated channels showcasing live action from 128 Premier League games, EFL, SPFL and the Euro 2020 Qualifiers as well as fan favourites including golf’s Majors, every F1 race, every England cricket home Test, ODI, and T20 plus The Hundred. And that’s just a taster. The result? Two thirds of pubs say that Sky Sports drives extra footfall**. Now add free POS and a TV into the mix**.

Make sure you’re on the team

Sounds like it could be up your street? Head to and order your free POS pack to enter your pub by 31st January.

Good luck. We’ll see you on set!

** Source: Q1 Messages survey: Ipsos MORI April 2018.