England’s first World Cup game certainly delivered and so too did Sky - in more ways than one.
A number of pedicabs were organised by Sky to pick up punters from their homes, encouraging them away from their sofas and delivering them to the doors of their local to watch England’s first group stage game in a pub packed with atmosphere.
The pedicabs were pedalling around Kingston and its surrounding areas, promoting Sky venues as the home of sport and the place to watch the game, providing free drop offs to anyone wanting to watch the match.
Rupert Gibbons, Landlord of The Swan in Hampton Wick, a family run business said; "The Sky pedicabs were brilliant. They were cycling around Kingston, Hampton Wick and Teddington, letting people know that we were showing the game and bringing people to the pub. It's been great."
"We all need the support. Pennies are tight for people, but we don't want to lose local pubs. Having people support their locals during the World Cup is going to be a much-needed boost and we hope that England continue their success in the World Cup!"
The activity was part of Sky’s ‘Everyone Loves a Local’ campaign, which puts pubs and clubs into the spotlight and encourages their customers to support their local during the 28-day long tournament. The first stage of Sky’s support was raising awareness of local licensed venues, who are Sky customers, by organising a series of AdVans driving around local areas promoting the fact that they’ll be showing the tournament.
The vans were adorned with images of local footballing heroes who are playing in the World Cup including Gareth Bale, Harry Kane and Phil Foden. A list of local pubs in the area accompanied the image to acknowledge the close link between local pubs and local football stars.